Pros
- True all-in-one: email, automation, landing pages, webinars, funnels, chat in one platform
- Built-in webinar hosting saves $50-150 per month versus a separate webinar tool
- Unlimited email sends on all paid plans
- 190+ email templates and visual automation builder
- Conversion funnels with pre-built templates for lead magnets and product launches
- AI course builder and paid newsletter tools for creators
- 25+ years in market, available in 20+ languages
Cons
- Interface feels cluttered with so many features packed in
- Deliverability has been inconsistent according to independent tests
- Not best-in-class at any single feature (Mailchimp better templates, ActiveCampaign better automation, Klaviyo better ecommerce)
- Free plan is basic (no automation, 1 landing page)
- Marketing Automation tier at $59 per month is a steep jump from Email Marketing at $19
This GetResponse review covers the email marketing platform that tries to be everything in one bill. Email campaigns, automation, landing pages, webinar hosting, conversion funnels, a website builder, and an AI course creator all live inside GetResponse. The question is whether that breadth saves you money by replacing multiple tools, or whether each feature is too shallow to compete with the specialists. After testing GetResponse across campaigns, automation, and its signature webinar hosting, the answer is: it depends entirely on whether webinars are part of your business model.
What Makes GetResponse Different: The Webinar Angle
GetResponse is the only major email marketing platform that includes webinar hosting as a built-in feature rather than an integration. Starting at the Marketing Automation tier ($59 per month), you can run live and automated webinars for up to 100 attendees, with higher tiers supporting up to 1,000. The webinars integrate directly with email automation, so attendee follow-ups, no-show sequences, and replay campaigns trigger automatically.
This matters for one specific business type: companies that use webinars as a core part of their marketing funnel. A course creator, coach, or B2B company running weekly webinars would otherwise pay $50 to $150 per month for a separate tool like Zoom Webinars, WebinarJam, or Demio on top of their email platform. GetResponse bundles webinars with email, automation, and landing pages in one subscription. According to a 2026 review by Mailflow Authority, this bundling saves webinar-based businesses $600 to $1,800 per year compared to running separate email and webinar tools.
If webinars are not part of your business, this differentiator disappears, and GetResponse competes on general email features where specialists often outperform it.
GetResponse Pricing in 2026
GetResponse pricing scales by subscriber count across five tiers. All paid plans include unlimited email sends, which is an advantage over tools that cap sends per tier.
| Plan | Price (1,000 contacts) | Key Features |
|---|---|---|
| Free | $0 (500 contacts, 2,500 emails) | Basic editor, 1 landing page, website builder, no automation |
| Email Marketing | $19/month | Unlimited sends, A/B testing, unlimited landing pages, basic automations, 24/7 chat |
| Marketing Automation | $59/month | Advanced automation, webinars (100 attendees), behavioral segmentation, push notifications, 3 users |
| Ecommerce Marketing | $119/month | Product recommendations, abandoned cart, transactional emails, promo codes, 5 users |
| MAX / MAX2 | Custom | SMS marketing, 500-1,000 webinar attendees, phone support, dedicated IP |
The pricing jump from Email Marketing ($19) to Marketing Automation ($59) is steep, more than tripling the cost. This jump is where GetResponse gates its differentiating features: webinars, advanced automation, and behavioral segmentation. Businesses that need only email and basic automation can stay on the $19 tier. Businesses that need the full all-in-one experience, particularly webinars, must accept the $59 entry point. An 18% discount applies to annual billing. You can check current pricing on GetResponse’s official pricing page.
Email and Automation: Competent but Not Best-in-Class
GetResponse’s email editor is smooth and intuitive with 190-plus templates covering a range of industries and use cases. The drag-and-drop builder handles most campaign needs without technical skill, and unlimited sends on all paid plans remove the volume anxiety that capped tools create.
The automation builder is visual and capable for common workflows: welcome sequences, behavior triggers, lead scoring, and multi-step campaigns. It handles what most small and mid-size businesses need. Where it falls short is depth. ActiveCampaign’s automation offers more conditional branching sophistication, deeper CRM integration, and predictive sending that GetResponse does not match. For businesses whose primary need is advanced automation, ActiveCampaign is the stronger pick at a comparable price. See our ActiveCampaign vs Mailchimp comparison for more on automation depth.
Landing Pages and Conversion Funnels
GetResponse includes unlimited landing pages on all paid plans and a conversion funnel builder with pre-built templates for lead magnets, webinars, product launches, and sales funnels. For businesses without marketing operations experience, the guided funnel templates provide structure that standalone landing page builders do not offer.
The landing page quality is functional but not premium. Dedicated landing page tools like Unbounce or Leadpages offer more design flexibility and optimization features. GetResponse’s landing pages serve the purpose of keeping everything in one platform rather than being the best standalone option. For most small businesses, the included landing pages are adequate and save $30 to $100 per month versus a separate tool.
Who GetResponse Is Built For
| Use GetResponse If | Skip GetResponse If |
|---|---|
| Webinars are a core part of your funnel | You do not use webinars (the key differentiator disappears) |
| You want email + landing pages + funnels in one bill | You need best-in-class automation (choose ActiveCampaign) |
| You are a course creator or coach | You need deep ecommerce email (choose Klaviyo) |
| You want unlimited sends on all paid plans | Budget is tight and you only need email (choose MailerLite or Brevo) |
| You prefer one platform over multiple tools | You prefer best-of-breed tools for each function |
GetResponse sits in a specific niche: it is the best choice for businesses that run webinars and want their email, automation, landing pages, and webinar hosting consolidated. For that audience, no competitor matches the bundled value. For everyone else, the individual features do not outperform specialized alternatives at comparable prices. See our Brevo review for a cheaper all-rounder or our Klaviyo review for ecommerce-specific depth.
Last updated: July 9, 2026
Frequently Asked Questions
How much does GetResponse cost in 2026?
GetResponse offers a free plan for 500 contacts. Paid plans start at $19 per month (Email Marketing for 1,000 contacts) and scale by subscriber count. The Marketing Automation tier with webinars starts at $59 per month. Ecommerce Marketing starts at $119 per month. All paid plans include unlimited email sends. An 18% discount applies to annual billing.
Is GetResponse good for beginners?
GetResponse is reasonably beginner-friendly with a clean email editor and 190-plus templates. The interface can feel cluttered due to the breadth of features. Beginners who only need email marketing may find simpler tools like MailerLite or Mailchimp easier to start with. GetResponse works best for beginners who plan to use multiple features (email plus landing pages plus webinars) from the start.
Does GetResponse include webinar hosting?
Yes. GetResponse is the only major email marketing platform with built-in webinar hosting, starting at the Marketing Automation tier ($59 per month) for up to 100 attendees. Higher tiers support up to 1,000 attendees. Webinars integrate with email automation for attendee follow-ups and replay campaigns. This feature saves $50 to $150 per month versus paying for a separate webinar tool.
Is GetResponse better than Mailchimp?
GetResponse offers more features in one platform (webinars, funnels, conversion tools) and includes unlimited sends on all paid plans. Mailchimp has a better free plan, a more polished email editor, and a broader integration ecosystem. Choose GetResponse for all-in-one breadth, especially if you use webinars. Choose Mailchimp for simplicity and if email is your only marketing channel.
Is GetResponse better than ActiveCampaign?
ActiveCampaign offers deeper automation, a more capable built-in CRM, and higher deliverability. GetResponse offers broader feature breadth (webinars, funnels, course builder) and unlimited sends. Choose ActiveCampaign for automation depth and sales integration. Choose GetResponse for all-in-one convenience where webinars and funnels matter more than automation sophistication.
Does GetResponse have a free plan?
Yes. The free plan supports up to 500 contacts with 2,500 monthly emails, a basic email editor, one landing page, and a website builder. It does not include automation, which starts on the $19 Email Marketing plan. The free plan is useful for testing but not suitable for serious business use due to limited features and sends.
What is GetResponse best for?
GetResponse is best for growing businesses, course creators, and coaches who want email marketing, automation, landing pages, and webinar hosting in one platform. The webinar bundling is its unique competitive advantage, saving $600 to $1,800 annually versus separate tools. Businesses without webinar needs get better value from specialized tools like ActiveCampaign for automation or Brevo for budget-friendly multi-channel.
Related Reviews and Guides
- Klaviyo Review 2026
- Brevo Review 2026
- Best Free Email Marketing Tools
- ActiveCampaign vs Mailchimp
- MailerLite vs Mailchimp
- Best Email Marketing for Beginners
- Complete Guide to Email Marketing Software
GetResponse delivers the broadest feature set of any email marketing platform at its price point. The built-in webinar hosting is its genuine differentiator, saving webinar-based businesses $50-150 per month versus paying for Zoom or WebinarJam separately. The tradeoff is that GetResponse is good at many things but best-in-class at none. For businesses that want email plus webinars plus funnels in one bill, it is the strongest choice. For businesses that need the deepest automation or the best ecommerce email, specialized tools outperform it.
